SATD presents the videos that received an award at the Cannes Film Festival.

The State Tourism Development Agency has opened public access to view the promo videos of the "Campaign Waiting to Happen."

These videos, which received the Silver Dolphin at the Cannes Corporate Media & TV Awards in the category of "Best Destination Marketing Films," were created by the ODDEE agency upon the request of DART in 2021.

In 2022, SATD had planned to launch an extensive tourism campaign aimed at attracting visitors from around the world to our country. It is still awaiting its official launch.

The "Campaign Waiting to Happen" series consists of three short promotional videos. The first showcases a family vacation in the winter Carpathians, inviting foreigners to immerse themselves in the world of comfort and family relaxation in the Ukrainian mountains. The second video reveals the vibrant and dynamic city of Kyiv, catering to the young Europeans constantly seeking new experiences, emotions, and delicious food. The third video is designed for enthusiasts of extreme adventures and captivates with hypnotic views of Chernobyl, a place frozen in time.

As noted by the Head of the State Tourism Development Agency, Mariana Oleskiv, "The Campaign Waiting to Happen" was submitted for consideration to the Cannes jury with a strong desire to showcase Ukraine to the world regardless of circumstances.

"Today, we all live in a state of postponed happiness. Only postponed, not canceled. Our promo campaign awaits Victory, and therefore, DART will finally invite the whole world to Ukraine. To thank them for standing with us all this time," stated the head of SATD.

The videos are available for viewing on the YouTube channel Ukraine NOW at the following link.

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